ELTRUN is the E-Business Research Center of the Athens University of Economics and Business (AUEB) and belongs to the Department of Management Science and Technology. The center was established by Prof. Doukidis in 1994 and currently consists of more than 40 researchers, including 6 members of the academic staff of AUEB and 15 Post-Doc and academic staff of other Institutions.
Through the years, ELTRUN has successfully managed to produce state-of-the-art research and to complete more than 40 international research projects some of them funded by the Information Society and Technologies Program of the European Commission.
The center is actively involved in commercial projects and executive education programs to solve difficult real-life problems with the support of ICTs, various activities that are intended to increase awareness in the fields of E-Business, Digital Transformation, Industry 4.0, Innovation and Entrepreneurship, eCommerce and Big Data. ELTRUN supports scientifically the Athens Center for Entrepreneurship and Innovation (ACEin) of AUEB.
Professor George I. Doukidis
Assoc. Prof. Yiannis Mourtos
Assoc. Prof. Adam Vrechopoulos
The research group conducts basic and applied research in the context of Digital Marketing and Electronic Commerce through an interdisciplinary approach (i.e. Marketing, Information Systems and Electronic Commerce).
Assoc. Prof. George Lekakos
Assoc. Prof. Katerina Pramatari