Εργαστήριο Ηλεκτρονικού Εμπορίου και Ηλεκτρονικού Επιχειρείν
e-Business Research Center | ELTRUN

ELTRUN is the E-Business Research Center of the Athens University of Economics and Business (AUEB) and belongs to the Department of Management Science and Technology. The center was established by Prof. Doukidis in 1994 and currently consists of more than 40 researchers, including 6 members of the academic staff of AUEB and 15 Post-Doc and academic staff of other Institutions.

Through the years, ELTRUN has successfully managed to produce state-of-the-art research and to complete more than 40 international research projects some of them funded by the Information Society and Technologies Program of the European Commission.

 

The center is actively involved in commercial projects and executive education programs to solve difficult real-life problems with the support of ICTs, various activities that are intended to increase awareness in the fields of E-Business, Digital Transformation, Industry 4.0, Innovation and Entrepreneurship, eCommerce and Big Data. ELTRUN supports scientifically the Athens Center for Entrepreneurship and Innovation (ACEin) of AUEB.

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Research Projects

Research Groups

[EBISE] E-Business Innovation, Strategy and Entrepreneurship

Scientific Coordinator

Professor George I. Doukidis

RESEARCH STREAMS

  • E-business strategy and innovation
  • Business model innovation and industry disruption
  • Opportunity seeking, market roadmap and exploitation
  • Market analysis and differentiation
  • Creativity and entrepreneurial thinking
  • Social and sustainable entrepreneurship
  • Commercialisation processes
  • International entrepreneurship
  • Corporate entrepreneurship
  • Entrepreneurship education
  • Guidance, support and acceleration for new e-business ventures
  • New service/product design and user engagement through gamification

RESEARCH OBJECTIVES

  • Design of new business models that innovate and disrupt the current market
  • Exploitation and commercialisation of research outcomes and new technologies
  • Competition analysis for new e-business ventures and strategic planning
  • Active support to new e-business ventures and networking services with public and private organisations
  • Facilitation of open innovation initiatives among big corporates and new business ventures aiming at new service/product development and new collaborations
 

[ADOPT] Algorithm and Discrete Optimization

ELTRUN Director &
Scientific Coordinator

Assoc. Prof. Yiannis Mourtos

RESEARCH STREAMS

  • Matchings and allocations under preferences, mostly focusing on stable b-matchings, Pareto b-matchings and Pareto-allocation
  • Applications of matchings under preferences to mechanism design especially in B2B settings
  • Polyhedral combinatorics and integer programming, mostly focusing on multi-index assignment problems and  multiple all-different predicates
  • Optimisation and digitisation of manufacturing, productivity analysis and performance evaluation

RESEARCH OBJECTIVES

  • Structural properties for key problems combinatorial optimisation, mainly but not exclusively in the form of polyhedral analysis.
  • Design of combinatorial algorithms and optimisation methods based on integer programming, which partly exploit the structural properties of the problem in hand.
  • Development of optimisation software, normally problem-specific but with an emphasis on components that remain transferrable within broad problem classes.
  • Applying optimisation tools and services in real-life settings for decision support, relying on well-structured user requirements and accompanying technologies for monitoring and data analytics.
 

[IMES] Interactive Marketing and Electronic Services

Scientific Coordinator

Assoc. Prof. Adam Vrechopoulos 

RESEARCH STREAMS

  • Store Atmosphere (e.g. 2D vs. 3D online stores) Effects on Consumer-User Behaviour.
  • Electronic Customer Relationship Management (eCRM) and Sales.
  • Consumer-User Behaviour in Omnichannel Retailing
  • Integrated Marketing Communications in the Digital Environment
  • Electronic Marketing Research and Marketing Analytics
  • Customization and Personalization of Consumer Services in Digital Means
  • Strategic Digital Marketing Planning
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RESEARCH OBJECTIVES

The research group conducts basic and applied research in the context of Digital Marketing and Electronic Commerce through an interdisciplinary approach (i.e. Marketing, Information Systems and Electronic Commerce).

[IML] Intelligent Media Lab

Scientific Coordinator

Assoc. Prof. George Lekakos

RESEARCH STREAMS

  • Recommender Systems algorithms
  • Persuasive Systems
  • Big Data Analytics (BDA) and BDA Management for competitive advantage
  • FinTech applications design
  • User-centric Interaction and Interface design
  • E-commerce and e-government
  • IoT applications
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RESEARCH OBJECTIVES

  • Design new hybridization techniques for personalization algorithms
  • Develop new models for building Competitive Advantage for the Data-Driven Enterprise
  • Design consumer services enhanced with intelligent features in support of consumer’s daily living
  • Design new types of personalized multimodal interfaces based on Artificial Companions Technology
  • Build omnichannel customer experience based on personalized recommendations through interactive tools in physical environment (eg smart mirrors in physical retail stores) and online (eg chatbots, personal assistants)
  • Develop persuasive models and persuasive messages based on communication and information theories
  • Application of Deep Neural Networks in recommendation architectures achieving high recommendation quality and aiming at better customer satisfaction.
  • Implementation of persuasive technologies in recommendation systems based on user-centric characteristics
  • Developing models for real-time recommendation engines
 

[SCORE] Supply & demand management, Collaboration and Electronic services

Scientific Coordinator

Assoc. Prof. Katerina Pramatari

RESEARCH STREAMS

  • Information Systems and Technology Entrepreneurship
  • Business Analytics
  • Collaborative practices in supply chain and demand managment
  • IS for Environmental Sustainability
  • Internet-of-things applicatios in the supply chain
  • Interorganizational information systems and applications
  • Electronic services and e-business
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RESEARCH OBJECTIVES

  • Assessing the business value of innovative technologies and technology entrepreneurship
  • Business analtics with a focus on understanding consumer demand and user behavior in the retail context
  • Collaborative practices in supply chain and demand management, focusing on the retail sector
  • Information systems support environmental sustainability in the supply chain
  • Internet-of-things applications in the supply chain, especially for supporting inventory management, traeability and innovativ consumer services
  • Interorganizational information systems and applications, including interoperability issues and new information infrastructures
  • Electronic services and e-business, focusing in business-to-business (B2B) commere and electronic procurement
 

ISTLab - Information Systems Technology Laboratory

(Affiliated DMST Lab)

Scientific Coordinator

Prof. Nancy Pouloudi

Scientific Coordinator

Assoc. Prof. Angeliki Poulymenakou

RESEARCH STREAMS

  • Social, organizational and political aspects of ICTs: virtual communities, electronic collaboration, inter-organizational networks, and e-goverment
  • Information systems: analysis, development and adoption
  • Design, management and evaluation of enterprise technolgies: e-Learning, knowledge management, and enterprise resource planning systems
  • Mobile, Wireless, and Sensor-based Computing: Applications and Services, Business Models
  • Pervasive and Ubiquitous Information Systems: Design, Analysis, and Technology Acceptance

RESEARCH OBJECTIVES

  • Assessing the organizational and societal impact of ICTs
  • Use of mixed-methods in the study of information systems
  • Information systems and work-life balance
  • Personal and organizational impact of cloud computing adoption
  • Consumerized IT devices
  • Impact of ICT use in the public sector
  • Digital transformation and IT-enabled change

ELTRUN at a glance