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The main objective of GRECA Trustmark and Ecommerce Europe Trustmark is to increase consumers’ trust in electronic market. After a successful evaluation, each e-shop receives a budge which is recognizable by the Greek, as well as the European market. The evaluation is based on 120 criteria and is conducted by ELTRUN researchers. The criteria are divided into 12 categories relevant with legislation, Code of Ecommerce Ethics, site usability and best practices.
More information is found on www.trustmark.gr
The main objective of training programs “eCommerce for Beginners” and “Online Marketing and Analytics” is to educate the e-commerce market, as well as to provide all the proper information to people who want to start their own company in this sector. The competitive advantage of these programs is their tutors’ origin: they come both from academia and the market. The pool of tutors consists of professionals with great experience in ecommerce.
The seminars are addressed to marketing and sales executives, as well as to individuals who want to ameliorate their knowledge in ecommerce. The duration of each seminar is 16 hours. After a successful attendance of the program, all attendees receive a certificate by Athens University of Economics and Business.
This training program’s objective is to educate the attendees in designing and developing innovative mobile services. The training focuses on 4 topics:
– innovation thinking
– design of business plan
– marketing actions, and
– development of mobile services mock-ups. The program duration is 50 hours and it is addressed to unemployed people that hold (at least) a bachelor degree. ELTRUN is the scientific coordinator of this program in collaboration with Samsung SA, HAMAC and Innovathens.
The annual “eCommerce” and “On-line Marketing” surveys aim to investigate the online consumers’ behavior, as well as the ways that they prefer to receive information either for their purchases, or for their entertainment. The surveys’ are presented each year at the beginning of December.
Moreover, ELTRUN conducts specified surveys and studies related to the e-commerce market, e.g. e-banking, e-health, e-commerce analytics etc.
You can see some of the surveys here.