Industrial R&D

*Indicative List

Optimisation of Preheating Furnaces and Hot Rolling Line

Integrated Optimisation of Preheating Furnaces and Hot Rolling Line. The aim of this project is to develop an integrated optimisation approach for the Hellenic Aluminium industry (ELVAL) in order to achieve provably near optimal production schedules under varying time horizons and different time and/or quality objectives.


 Duration: 2023 – Today

Contact Person: Yiannis Mourtos

Managed Print Services (MPS) Optimisation

Managed Print Services (MPS) Optimisation. The aim of this project is to provide INTERSYS S.A. with automated tools and services in order to facilitate and optimize the entire life-cycle of an MPS project, offering MPS plans that cover each customer’s wish-list and printing specifications while minimising the total operational cost over the contract’s duration, so-called Total Cost of Ownership.


Duration: 2018– 2019

Contact Person: Yiannis Mourtos

GREEK SMEs Entrepreneurship Research from COSMOTE & ELTRUN

The goal of the study was find out how well technologically prepared the Greek SME were, it was conducted both pre and during the COVID-19 pandemic in order to gain a better insight on how the pandemic affected the specific ecosystem.


Under the auspice of: Cosmote

RFID technology and its Applicability to CCH Supply Chain processes

This project concerns a technical and economic feasibility study of RFID-enabled digital transformation of the CCH warehouse/ production plant processes at Schimatari area. The ultimate purpose was to perform cost versus benefit evaluation of alternative RFID implementation scenarios of the CCH warehouse processes. The main KPI was process time and the subsequent labor cost per process. The proposed alternative RFID scenarios were first evaluated from a technical perspective with real on-site technical experiments. For the cost-benefit assessment, we utilized established investment evaluation techniques and we calculated the Net Present Value, the Return on Investment and the Payback Period per RFID implementation scenario.


Under the auspice of: CCH – Coca Cola Hellenic Company


The objective of the Shopper Journey project is to exploit information technology (IT) to deliver advanced retail analytics and data processing capabilities by analyzing Point-of-Sale (POS) data and build on the knowledge generated to improve retail shoppability, i.e., retailers’ innovative capacity to transform consumer needs and desires into actual purchases. By complementing insights generated by actual data with traditional consumer research approaches such as focus groups and surveys the Shopper Journey projects seeks to identify those store layout alternatives that have significant impacts not only not only store sales but also on store patronage intentions.



Antecedents and Consequences of Shopper-Store Emotional Attachment: The Moderating Role of Style Attachments

This research project investigates the shopper-store emotional attachment phenomenon in the context of grocery retailing. Employing Structural Equation Modeling (SEM) techniques a model of emotional link antecedents (e.g. place attachment, brand trust, social and inner-self brand expressiveness, brand love, brand likeability, enjoyment) and consequences (e.g. word of mouth, propensity to leave, loyalty intentions, sales) is developed and empirically tested. Furthermore, it is also investigated whether consumer style attachments multiply/moderate the model’s links. 


Under the auspice of: ECR Hellas

Dynamic Pricing and Traceability Information for Creating Value Beyond Price

Dynamic pricing for grocery perishable categories based on their expiration date is the context of this project. Recent research proposes that consumers perceive dynamic pricing for grocery perishables as a value adding service. The current research project studies the dynamic pricing practice from the consumer perspective.


Under the auspice of: ECR Hellas

Enterprises and Digital Economy Study

The aim of the study was to capture the operational and economic benefits from digital services, initially in two critical sectors of the Greek economy: supply chain management and justice administration. The selected areas currently pose significant barriers to entrepreneurship, but may contribute both to the development and creation of new jobs through the introduction of digital solutions.


Under the auspice of: Hellenic Federation of Enterprises (SEV)

Multichannel Complaints and Ideas Management

The goal of the project was to apply Customer Complaints Data Analytics on Piraeus Bank’s costumer complaints and comments drawn from heterogeneous sources (email, fax, phone, social media channels) for the development of an efficient complaints clustering and classification model.


Under the auspice of: Piraeus Bank

Measuring the impact of e-banking on consumers lifestyle

The aim of the project was to measure the benefit for the consumers from the use of the e-banking services of Piraeus bank (web, ATM, mobile, phone, easypay machines), in both quantitative and qualitative terms. In addition the project estimated the environmental impact (CO2 emission) of the use of e – banking services compared to the traditional way of conducting banking transactions in physical stores.
Different transaction scenarios were developed and empirical data were collected and fed an Activity-based costing model for the quantification of the transaction costs. In addition an extended survey was performed with more than 800 Piraeus bank customers in order to identify the main factors that affect consumers’ intention to use e-banking services.


Under the auspice of: Piraeus Bank