The case unpacks the growth story of PeopleCert, the first “unicorn” of Greek origin. Focusing on the strategic dilemmas faced at different stages of its development and on its unceasing pursuit of breakthrough technology to address customers’ needs, the narrative reveals how the company managed to disrupt the centuries-old space testing and certification process. Looking ahead, as PeopleCert continues to expand globally, new pathways to continuous learning are being explored and updated to understand – and change – the world. 

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PeopleCert: A Greek Unicorn Leveraging Digital for Organizational Efficiency and Upskilling